When To Rebrand: Stay Loyal To Consumers Thinking about a rebrand? Maybe your business has outgrown its current look. Maybe your logo hasn’t changed since the early 2000s. Or maybe your company has evolved, but your brand no longer reflects who you are today. Those are all good reasons to consider a rebrand. But before […]
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How We Wrap Up the Year at UpFrame: A Cozy Retreat Filled With Reflection, Connection, and Leveling Up By Carrie Kuhl | CEO Every year at UpFrame, before we turn the page to a new season of projects, clients, and ideas, we hit pause. Our annual team retreat has become our chance to breathe, reconnect,
Q1 Marketing Goals: A Smarter Way to Start the Year By Alicia Place | Marketing Manager at UpFrame Creative If you’re already feeling the pressure to “hit the ground running” in Q1, you’re not alone. This is the time of year when marketing teams start mapping out content calendars, finalizing campaign plans, and setting goals.
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You Don’t Have to Be Loud to Lead Redefining Leadership and Decision-Making Through Intuition and Quiet Strength By Carrie Kuhl | CEO & Founder A few weeks ago, I had the chance to speak to a leadership class at South Dakota State University. The topic? Leadership and decision-making. Sounds simple enough, but as I started
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In today’s digital age, scams are rampant across email, social media, and texts. However, physical mail scams are still a prevalent threat. Recently, some of our website maintenance clients have reported receiving convincing domain renewal notices that turned out to be scams. These deceptive letters often look like legitimate bills, making them hard to detect
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From catchy Super Bowl ads to strategically crafted copy in magazines, brands can resonate with you, preoccupy your mind, and even tug at your heartstrings. This unique power is thanks to two well-defined brand elements – brand voice and content writing – both of which are essential in propelling your business to the eyes and
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A NEW WEBSITE IS ONLY THE FIRST STEP! Launching a website lays the groundwork for your business’s online journey. Its where curious minds discover what you stand for, the unique solutions you offer, and how they can connect with you. But remember, while establishing a website is an exciting beginning, the journey in the vast
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Thinking back over this journey, it truly makes me smile ear to ear. I can hardly believe it has been 10 years since I started my entrepreneurial journey. The need to celebrate this milestone does not escape me, as I am painfully aware that not all businesses make it this far. The path I’ve taken
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Website Terminology 101 Starting in 2024, all our websites will be required to be enrolled in a Website Hosting, Security, and Care Plan. To help navigate our partnership and your website, we have compiled a term guide specific to our care plans: Domain Management: One complimentary domain purchase. We manage the renewals for you, but
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What is GA4? Google Analytics 4 is the next generation of analytics that provides insight into your website traffic and engagement. GA4 will track the same data as Universal Analytics, but ultimately reports the data a bit differently. GA4 will have more predictive analytics, insights, and more visual representations of the data like graphs and