The More Marketing Changes, the More Human It Needs to Be What I Took Away From Digital Summit 2026 I went into Digital Summit expecting to come home with pages of notes about AI, social media algorithms, SEO and whatever new marketing tactic we should be implementing. And I definitely did. But session after […]
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The Page That Builds Trust Before You Ever Meet After a potential customer browses your homepage or explores your services, there’s a good chance they aren’t done yet. Before deciding whether to reach out, many will click one more page: your About page. It’s easy to think this page should focus on your company’s history,
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When To Rebrand: Stay Loyal To Consumers Thinking about a rebrand? Maybe your business has outgrown its current look. Maybe your logo hasn’t changed since the early 2000s. Or maybe your company has evolved, but your brand no longer reflects who you are today. Those are all good reasons to consider a rebrand. But before
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How We Wrap Up the Year at UpFrame: A Cozy Retreat Filled With Reflection, Connection, and Leveling Up By Carrie Kuhl | CEO Every year at UpFrame, before we turn the page to a new season of projects, clients, and ideas, we hit pause. Our annual team retreat has become our chance to breathe, reconnect,
Q1 Marketing Goals: A Smarter Way to Start the Year By Alicia Place | Marketing Manager at UpFrame Creative If you’re already feeling the pressure to “hit the ground running” in Q1, you’re not alone. This is the time of year when marketing teams start mapping out content calendars, finalizing campaign plans, and setting goals.
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You Don’t Have to Be Loud to Lead Redefining Leadership and Decision-Making Through Intuition and Quiet Strength By Carrie Kuhl | CEO & Founder A few weeks ago, I had the chance to speak to a leadership class at South Dakota State University. The topic? Leadership and decision-making. Sounds simple enough, but as I started
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In today’s digital age, scams are rampant across email, social media, and texts. However, physical mail scams are still a prevalent threat. Recently, some of our website maintenance clients have reported receiving convincing domain renewal notices that turned out to be scams. These deceptive letters often look like legitimate bills, making them hard to detect
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From catchy Super Bowl ads to strategically crafted copy in magazines, brands can resonate with you, preoccupy your mind, and even tug at your heartstrings. This unique power is thanks to two well-defined brand elements – brand voice and content writing – both of which are essential in propelling your business to the eyes and
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A NEW WEBSITE IS ONLY THE FIRST STEP! Launching a website lays the groundwork for your business’s online journey. Its where curious minds discover what you stand for, the unique solutions you offer, and how they can connect with you. But remember, while establishing a website is an exciting beginning, the journey in the vast
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Thinking back over this journey, it truly makes me smile ear to ear. I can hardly believe it has been 10 years since I started my entrepreneurial journey. The need to celebrate this milestone does not escape me, as I am painfully aware that not all businesses make it this far. The path I’ve taken
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