It All Started Over Coffee
Before UpFrame Creative, we were three business owners—Carrie, Shay, and Hannah—sometimes competing, sometimes sharing clients, always hustling to grow. In the fall of 2020, Shay and Hannah took a chance and decided to reach out to Carrie. Over coffee, we talked about everything—business, family, challenges, and dreams. What started as a casual chat quickly turned into something more.
Competition gave way to collaboration, and with each conversation, one question kept coming up: What if we joined forces?
In January 2021, we took the leap and merged our businesses—and we haven’t looked back since. By working together, we’re able to offer our clients the best of what we each bring to the table. UpFrame was built on the belief that great things happen when people come together, and that’s exactly how we help our clients grow—through creativity, strategy, and collaboration.
The Meaning Behind UpFrame
To upframe a business means seeing it not just as it is, but as what it can become. Our name reflects our mission—to lift businesses up with impactful marketing and frame them for success with the right tools and strategy.