What is GA4?

Google Analytics 4 is the next generation of analytics that provides insight into your website traffic and engagement. GA4 will track the same data as Universal Analytics, but ultimately reports the data a bit differently. GA4 will have more predictive analytics, insights, and more visual representations of the data like graphs and charts. Universal Analytics properties will stop processing data on July 1, 2023.

Privacy has been a big concern for consumers recently, and Google has created GA4 with a privacy front-of-mind.

Okay, I got it! What do I need do?

You need to update your current Google analytics to the new GA4 platform. If you are a maintenance client... we have done this for you! If you are not, here is how you can update your analytics:

1. Log into your Google Analytics

2. Google has a setup assistant – click the gear icon in the bottom left

3. Click on Admin

4. Click GA4 Setup Assistant

5. Click Get Started

6. Click Create Property

7. Add a data stream (most will choose website)

8. Don’t forget to add the new property to your website!


What does it mean to be an UpFrame Creative Maintenance Client?

Your website requires constant attention to operate properly and remain secure. Besides placing quarterly upkeep requests, maintenance clients appoint us to do the leg work and keep your website up to date and functioning at its best!

Why should I become a Maintenance Client?

In today’s increasingly cyber-society, simply having a website is not enough. Whether you have an existing site or are about to launch a new one, having a post-launch, routine security plan in place is crucial to protecting your business as well as your customers and their information. For more information, check out our blog post 5 Reasons Why Ongoing Website Maintenance is Important!

For more information on becoming a maintenance client, click here.

If you’d like to have a conversation about becoming a maintenance client, click here.

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