A-Z Guide: Website Slang

Website Terminology 101

Starting in 2024, all our websites will be required to be enrolled in a Website Hosting, Security, and Care Plan. To help navigate our partnership and your website, we have compiled a term guide specific to our care plans:

  • Domain Management: One complimentary domain purchase. We manage the renewals for you, but you still own your domain.
  • Monthly or Quarterly Reporting: Understand your site users & trends with Google Analytics. Get detailed reports on all website maintenance activity UpFrame Creative is doing for you and overall site performance.
  • Premium Forms: Covers maintenance and renewals for custom forms like job application forms, payment forms, listings, etc.
  • Premium Website Hosting: We store your website files on our premium, super secure, hosting platform, specifically built for WordPress websites.
  • Site & Uptime Monitoring: In the event that your website has technical troubles, we are alerted right away. We then kick off our troubleshooting process and work to resolve the problem as quickly as possible.  We use the latest technologies and industry best practices to keep your site fast and performant.
  • SSL Certificate: Your site is verified and encrypted through this ‘secure sockets layer’, which means it unreadable to hackers. This also helps with your SEO ranking. This is required by Google to list your site as secure.
  • Update WordPress Themes, Plugins, & Testing: We keep plugins, themes, and WordPress software up-to-date. This is critical to your websites overall performance.
  • Website Backups: A backup is the main guarantee that your site can be completely restored after any unexpected problems or crashes. We run daily backups, saving your site files if we ever need them.
  • Website Security: We actively monitor your website and implement important security measures like an SSL certificate, ReCaptcha, and more preventative measures to keep your site secure.
  • Website Support (Basic, Standard, or Priority): Hours / year of basic changes like updated text, changing out imagery, adding documents, posting jobs, and more. Short turnaround times.

The technical terms surrounding the website industry can be confusing, but you’re not alone! This blog will define some of the most common website terminologies used in our website designer’s vocabulary and we will aim to keep this blog updated as regularly as possible to include new definitions as they arise.

  • Address Bar: The address bar is the place where you type the website you want to visit.
  • Analytics: The numerical tracking of who visits your website. Analytics may help keep track of who is visiting your website, where the person visiting is located, what page they are visiting, and how long they have been on a site.
  • Backend: A website’s content management server or system and the location of where you log in to make changes to a website and content of each page. A backend code deals with the technical alterations of a website that calls for codes and things out of the website’s template.
  • Call to Action (CTA): Often a marketing term, website designers use them to evoke an action from the user, such as ‘click here’ or ‘buy now’ or ‘add to basket’.
  • Content Document: The document we use to collect all text that will be placed on your new or existing website.
  • Hosting: A website will be available to the public on a web server and will constantly be connected to the internet.
  • Lead Forms: A form that can be placed on a website where people can fill out information or request something to download.
  • Plugin: A software that adds a specific functionality to your website.
  • ReCaptcha or Akismet: A security measure placed on the contact form of your website to filter out spam.
  • Responsive Design: A responsive website design is easily viewable and automatically formats to different screen types like desktop computers, laptops, mobile phones, and tablets.
  • Search Engine Optimization (SEO): The practice of optimizing a website and overall look, so that your website is available on various search engines.
  • Theme: A starting template for how your website design, layout, and style.
  • Website Navigation: A list of the pages on your website or main menu items on your website. Typically this is the list that runs across the top of your website.
  • WordPress: The platform UpFrame uses to build all websites.


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