A NEW WEBSITE IS ONLY THE FIRST STEP!
Launching a website lays the groundwork for your business’s online journey. Its where curious minds discover what you stand for, the unique solutions you offer, and how they can connect with you. But remember, while establishing a website is an exciting beginning, the journey in the vast digital landscape continues!
WE RECOMMEND TAKING THESE FIVE ACTIONS POST-LAUNCH TO OPTIMIZE YOUR WEBSITE’S POTENTIAL:
1. SPREAD THE WORD – TO YOUR TEAM AND YOUR CLIENTS
Building a website is a significant milestone and should be celebrated! Sharing this update not only boosts visibility, but also opens the door for invaluable feedback.
FOR YOUR TEAM: Organize a meeting showcasing the new website, followed by a detailed email briefing. If there are new tools & functionalities, consider organizing training sessions. Encourage your team to explore the website and provide feedback! They might offer valuable insights from their perspectives on what would make your website the best tool for them!
FOR YOUR CLIENTS: If you maintain an email list, send out a newsletter announcing the launch! Highlight the new features and how they can benefit your clients. For key clients or stakeholders, consider sending a personalized email. If necessary, host an event, virtual or physical, where clients can learn more about the new website and its functionalities.
And don’t forget to post about your new website on all your business social media profiles! Engaging visuals or short video tours could make this more impactful.
No matter how you choose to tell your team and clients about your new website, be sure to emphasize the benefits that the website will provide them.
2. CREATE A TAILORED MARKETING STRATEGY
The best way to market your business online will depend on your specific industry, target audience, and budget. When marketing your business online, start with a content calendar! This will help your team plan out your social media posts, email newsletters, and other content. Once you have a calendar, you can use social media scheduling tools to make it easier to publish your content on multiple platforms.
3. IF IT RESONATES WITH YOU, DIVE INTO BLOGGING
Blogging can amplify your visibility, establish authority in your industry, and help build deeper relationships. If you're looking for expertly crafted content tailored to your needs, consider reaching out to [Your Business Name]. However, if blogging isn’t your thing, that’s okay! Focus on creating and displaying content that is genuine to you and your brand. Explore other mediums – videos, podcasts, infographics, newsletters, etc. – and provide consistent, high-quality content that offers value to your audience.
4. FIND WAYS TO GATHER FEEDBACK FROM EXIStiNG CUSTOMERS & EMBRACE FEEDBACK
Feedback helps identify areas of improvement for your business and ensures products, services, or processes continuously evolve to meet customer expectations. Not only does customer feedback provide insights that can guide business strategies and decision-making processes, seeking feedback can significantly boost loyalty and trust. Focus on designing a feedback system that’s convenient and receptive
5. PRIORITIZE SECURITY AND MAINTENANCE
A resilient security plan is non-negotiable. It safeguards your digital presence and nurtures trust among users. If you’re uncertain about maintaining your site’s health, we’re here to guide you.
Patience & adaptability are your allies!
Experiment, adapt, & evolve. As you continue on this path, new opportunities to magnify your digital footprint will emerge. Seize them! The digital realm is dynamic, so keep your website refreshed with relevant content.
We can help ensure that your website remains the powerhouse tool that your company needs. Drop us a message at UpFrameCreative.com/Contact.