Industry
Agriculture
Services
Website
Building a Website That Works as Hard as the Farm Behind It
Boerboom Ag is a third-generation family farming operation in southwest Minnesota focused on raising pigs, feed manufacturing, grain buying, and partnerships with farmers throughout the region.
Their new website needed to tell that story while making the information people use most easier to find.
The Challenge
Boerboom Ag serves several audiences. Farmers need quick access to corn bids and grain delivery information. Potential employees and grower partners want to understand available opportunities. And the community should be able to see the people, history, and agricultural roots behind the business.
The goal was to simplify the experience while better representing the family-owned, forward-thinking operation Boerboom Ag is today.
The Strategy
We started with how people actually use the website. Corn bids became a top priority throughout the site, while grain delivery information was reorganized around the questions farmers have before arriving at the feed mill. From there, we simplified the site around Boerboom Ag's core business: raising pigs, feed manufacturing and grain buying, careers, grower partnerships, and their family story.
Telling Their Story
One of the most important parts of the project was balancing Boerboom Ag's roots as a family farm with the scale and innovation of the business today. For three generations, Boerboom Ag has grown through strong relationships while continuing to invest in technology, facilities, partnerships, and new ideas in agriculture.
The Result
The finished website is easier for farmers to use, gives potential employees and partners clear pathways to connect, and helps the community better understand Boerboom Ag. It's a website built around the same principles as the farm itself: practical, straightforward, and ready for what's next.