Services
Website
Midwest Glass: Making It Easier to Find the Right Glass Solution
Midwest Glass helps customers with everything from windshields and shower doors to storefronts, windows and everyday glass repairs. The goal of their new website was to make that wide range of services easier to understand and navigate while better reflecting the knowledgeable, approachable team behind the business.
The Challenge
Most people visiting the Midwest Glass website already have a specific need. They have a cracked windshield, a foggy window, a remodeling project or a commercial glass issue. With so many services available, the website needed to help customers quickly find the right solution without overwhelming them.
How We Helped
We approached the website from the customer's perspective, organizing services around how people actually look for help.
We focused on:
- Creating clear paths for residential, commercial and automotive customers
- Making repair and replacement services easier to find
- Simplifying navigation and website content
- Writing friendly, straightforward copy that sounds like Midwest Glass
- Strengthening local SEO for glass services in the Brookings area
- Highlighting the experience and people behind the business
The Result
The result is a website that's easier to navigate, easier to understand and feels more like Midwest Glass.
Whether someone needs a quick repair or help with a larger project, they can quickly find what they need, understand their options and take the next step with confidence.