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Madison Area Development Corporation partnered with UpFrame Creative after outgrowing its existing website. Outdated content, confusing navigation, and hard-to-find information made it difficult for businesses, residents, and community members to quickly access the resources they needed.
Working together, we reorganized the site's content, simplified the navigation, refreshed the copy, and designed a responsive website that's easier to use and better reflects MADC's role in supporting economic growth.
One of the biggest improvements was bringing MADC's programs and services to the forefront, making them easier to find and easier to understand. We also refreshed the existing brand with an updated color palette and incorporated MADC's video content to create a more engaging homepage experience.
The finished website gives MADC a stronger online presence while making it easier for visitors to explore programs, connect with resources, and learn about the organization's work across the region.
"MADC had simply outgrown its website. By simplifying the navigation and bringing its programs to the forefront, we created a site that's easier to use and better reflects the impact the organization has on the community."
— Shay Vandendriessche, Director of Business Development