AI Can Help Your Content. It Shouldn’t Be Your Content. Social media is one of the most visible places your brand shows up. It’s often the first impression, the ongoing touchpoint, and the daily reminder of who you are. And lately, my feed is flooded with content that all feels exactly the same. You’ve seen […]
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Bringing Calm to the Chaos: What Keeps Marketing Projects Moving Forward Marketing projects have a lot of moving parts. Ideas evolve, timelines take shape, teams collaborate, and somewhere along the way, everything comes together into something meaningful. From the outside, it can look seamless, but behind the scenes, there is a lot working together to
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FAQ Pages Are Making a Comeback. Here’s Why. For a while, FAQ pages felt outdated. Almost like a checkbox item on a website build. Not anymore. Search behavior has changed, and FAQ pages are quietly becoming one of the most strategic sections of a modern website. Search Is Now Question-Based People are still using Google.
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Analytics Series:Act on your Traffic Have you ever wondered where your website visitors are coming from? Did they find you through a Google search, type your URL directly into their browser, or click a link from another site? Website analytics track traffic sources, which tell you exactly how people are finding your site. Understanding where
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How We Wrap Up the Year at UpFrame: A Cozy Retreat Filled With Reflection, Connection, and Leveling Up By Carrie Kuhl | CEO Every year at UpFrame, before we turn the page to a new season of projects, clients, and ideas, we hit pause. Our annual team retreat has become our chance to breathe, reconnect,
Website Maintenance: An Update on Updates By Alex Okerman, Website Maintenance Manager It’s already October, and the end of the year is approaching fast. That means it’s time to check in on your website and cash in your maintenance minutes before they reset! If you’re wondering what kinds of updates to request, or how to
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Is Your Logo Built to Last? Here’s How to Tell By Taylor Livingston, Art Director at UpFrame Creative You know that feeling when you instantly recognize a brand just by glancing at its logo? It’s no accident. The simplest logos are often the most powerful. They’re easy to remember, tell your story instantly, and look
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Beyond Stock: Why Real Photography Matters for Purpose-Driven Brands By Shay Vandenriessche, Director of Business Development at UpFrame Creative Why Updated Photography Is a Game-Changer Not long ago, we were working with a local dental practice — a well-respected team doing great work, and very involved in their community. As we reviewed their existing website,
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Growth Through Uncertainty: Why Strategic Branding Is Your Best Investment By Hannah Merritt, Director of Marketing at UpFrame Creative In business, uncertainty isn’t an occasional visitor — it’s a constant companion. Markets shift. Mergers happen. Industries evolve. Customer expectations change overnight. Technology reshapes how we connect and compete. And while external forces may be out
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