Action Foundation needed a strong, recognizable brand identity that connected to its mission and its roots in Action Trackchair. We developed a clean, versatile logo that incorporates an abstract "A" with the outline of the Action Trackchair track, symbolizing movement, accessibility, and empowerment. The design also features red accents and three lines representing the track, paying homage to the original brand while establishing a unique identity. The result is a modern, impactful brand that visually reinforces Action Foundation’s commitment to making all terrain accessible to everyone.