United farmers cooperative

Marketing & Website Design


Case Study: Transforming United Farmers Cooperative Minnesota's Digital Presence

Client Background: United Farmers Cooperative Minnesota (UFCM) is a well-established agricultural cooperative that has been serving farmers in the region for over five decades. With a commitment to supporting local agriculture, UFCM offers a range of services, including crop inputs, fuel, grain marketing, and agronomy expertise.

Challenge: Upon our initial collaboration with UFCM, it became evident that their digital presence needed a significant overhaul. The existing website was outdated, lacked user-friendly navigation, and failed to effectively communicate the cooperative's diverse offerings. UFCM also recognized the need to enhance their online marketing strategy to reach a wider audience and strengthen customer engagement.

Solution: Our team embarked on a comprehensive redesign of UFCM's website, focusing on modern aesthetics, improved functionality, and a seamless user experience. We conducted in-depth consultations with UFCM stakeholders to understand their brand identity, goals, and target audience. The redesigned website incorporated intuitive navigation, visually appealing design elements, and clear calls-to-action to enhance user engagement.

In addition to the website overhaul, we implemented a robust monthly marketing strategy for UFCM. This involved content creation, social media management, email campaigns, and search engine optimization (SEO) to elevate UFCM's online visibility and attract a broader audience.


Website Redesign:

  • User-friendly navigation, so visitors can easily find what they needOn-brand,
  • eye-catching designs weaving in photos and videos to share UFC’s story
  • Mobile responsive design
  • Ongoing, behind the scenes technical support to ensure proper security and functionality
  • “Quick Employment Application”, designed to help UFC recruit potential employees 

Monthly Marketing:

  • Custom content to showcase UFC’s expertise and community commitment in print and digital
  • Active social media presence to engage followers across platforms
  • Email campaigns to update members on events, promotions and cooperative news
  • SEO to improve search visibility and drive organic website traffic


Maximized Engagement:

The new website saw users spending more time exploring pages and accessing info.

Increased Online Visibility:

With bite-sized content and social posts, UFC’s online presence grew impressively. SEO and email drives also contributed to an uptick in web traffic and visibility.

Improved Customer Interaction:

Across social platforms, UFC fans and members showed the love through more likes, shares, and comments. Their online community grew tighter.


Conclusion: The results can’t be ignored – UFC has undergone an impressive digital transformation that has tangibly boosted engagement. Through website upgrades focused on user experience, as well as optimized content and online marketing, UFC’s refreshed digital strategy has driven impressive results - their online community is thriving and website traffic has grown notably. This makeover has been a resounding success for UFC, clearly showcasing the impact that a thoughtfully executed digital strategy can deliver.

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