NuWay K&H Cooperative

Marketing & Website Design


Case Study: Transforming NuWay-K&H Cooperative's Digital Landscape with Website Redesign and Incident Tracking

Client Background: With roots tracing back to the 1930s, NuWay-K&H Cooperative has been a steady companion to growers in Minnesota for nearly a century. This homegrown cooperative prides itself on providing the products, services, and agronomic expertise generations of farming families rely on.

Challenge: NuWay-K&H Cooperative faced a significant challenge in efficiently managing and tracking incidents reported by its members. The absence of a streamlined system led to delays in issue resolution and impacted overall operational efficiency. To address this challenge, NuWay-K&H sought our expertise to redesign their website and implement an effective, internal incident tracking system.

Solution: Working closely with NuWay-K&H Cooperative, our team set out to deliver an optimized digital experience for their users. We built them a redesigned website to showcase their offerings and created a seamless tracking system where people could report incidents and follow up, all of this to ensure NuWay-K&H Cooperative could keep investing in one of its greatest assets – its members.


Website Redesign

  • Contemporary aesthetic reflecting the co-op's innovative outlook while honoring their lasting legacy
  • Showcases their full spectrum of offerings and specialized expertise with engaging visuals
  • Spotlights authentic member stories and the cooperative's tangible community impact

Customized Incident Tracking

  • Seamlessly embedded tracking system enables members to take control by submitting incidents
  • User-friendly reporting portal with status notifications for full transparency
  • Powerful backend analytics equip staff to optimize operations

Ongoing Content & Marketing

  • Rich member spotlights weaving together diverse voices from the co-op community
  • Multi-channel campaigns blending high-tech connectivity with high-touch relationships
  • Social media initiatives celebrating progressive farmers and transformative industry shifts


Efficient Incident Management:

The integrated incident tracking system streamlined the reporting and resolution process, resulting in quicker response times and improved member satisfaction.

Enhanced User Experience:

The redesigned website provided a more user-friendly experience, making way for easy navigation and access to relevant information for cooperative members.

Increased Member Engagement:

Monthly marketing efforts, including social media campaigns, contributed to increased engagement within the farming community and heightened awareness of cooperative activities.

Measurable Operational Impact:

The implementation of the incident tracking system not only improved member relations, but also contributed to operational efficiency gains and resource optimization.


Conclusion: In collaborating with NuWay-K&H, we have seen firsthand the positive impacts custom digital solutions can bring to community-focused organizations. The successful integration of an incident tracking system within their newly redesigned website has empowered NuWay-K&H to provide excellent service levels powered by industry-leading technology.

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